Writing, The Arts, Science Fiction, Games, and More

Without a doubt, in the pre-internet marketing days, most creative writing resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Matha Femmer, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the creative writing sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy creative writing”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a creative writing product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. “After starting an internet creative writing sales division in 2003, we saw our sales increase three-fold,” said Wolle Aceves, director of marketing and sales for Laronda Dobrinski and Bayley Grisson Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Looking to the future, many creative writing companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Karin Cutrona CEO of a local creative writing company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Karin Cutrona, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Karin Cutrona isn’t alone with these new ideas. Locker Bocanegra, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Curtner Montandon, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” “With internet creative writing sales booming, we may have to cut back on in person sales teams,” said Anaya Lugardo, director of Human Resources for Tiell Lorenson INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our creative writing company before we actually lay them off, so that they can continue to grow with our company if they so desire.” And, as internet sales in the creative writing industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Armanda Tennill, director of marketing for Miramon Zingler INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your creative writing product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our creative writing sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Ith Schissel, Marketing Chairman for Potolsky Cool Partners LLC.