Traister Euvrard, managing director of the popular Lopiccolo Mikell LLC creative writing firm, states that it is relatively simple to get a business off the ground
One often over looked area in online creative writing businesses is infrastructure. Many focus heavily on budget, growth, and employment indicators, but fail to acknowledge tell tail warning signs generated by insufficient hardware and networking software. For any creative writing business, this can spell disaster. “In the case of our creative writing marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Stansfield Keplin, the COO of the Boldosser Krishnan Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” Without a doubt, planning for the launch of your creative writing firm is crucial. Think of it as the launch sequence of a space shuttle. Every last detail, figure, and step is checked and double checked. This is the only way to succeed in the creative writing industry and get the competitive edge. “Don’t forget about accounting,” warns Ciarletta Santmier, CFO of the Moselle Schreyer Corporation INC, “Many creative writing companies go pel mel spending money when there is a good cash flow. While there is nothing wrong with wanting to expand, it has to be done in accordance with accounting standards and detailed record keeping. This is especially true for public companies. Private creative writing firms can sometimes let this aspect of the business slide alittle.” Additionaly, fundraising for any creative writing business venture can be a daunting task. It is always hard to ask for money from others, especially when then nature of the request is highly speculative. Tracie Amores, a highly successful creative writing capital management consultant, believes that planning is the key to selling your idea: “If you walk up to someone and say, ‘I’ve got a great creative writing business idea, would you contribute $100K’, they’ll probably laugh and consider you a lunatic…but, if you approach someone and say ‘Look, I have this great idea, and my plan is the following…’, it will reassure an anxious investor that things will move forward with thought and purpose.” Also key to success in the creative writing field is logistics. Believe it or not, even though we live in the world of the internet and instant information exchange, postal, parcel, and delivery services are still extremely important. Many creative writing proprietors recommend getting a Fedex, UPS, or DHL business account setup right away, so as to avoid comming out-of-pocket for routine mailings and shipments. Once investment is secured for a creative writing venture, and proper planning has been realized, start networking within your industry. “I find that attending industry related social functions, conferences, and even my neighbors’ cocktail parties help me find new ways of growing my company,” claims Loreg Kopel, director of the Marlo Cabon Brothers firm, “By asking the right people the right questions, you’ll find that you can learn new things and different strategies for your creative writing firm that you may not have thought of before.” Kindig Hohnstein, Human Services director of the Glisson Reitzel and Partners creative writing firm, states that the working dynamic and human capital of your company should not be ignored. Lorina Francher agrees: “I’ve seen companies with nearly everything - perfect budget, great IT, good distribution - but a terrible working dynamic between the employees. Though the creative writing product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” Secondly, once the business side of a prospective creative writing venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your creative writing business model and ensures that the right people are doing the right jobs.